Tim cook visits India : Internet goes crazy

There was a rise in online traffic worldwide when Apple’s CEO, Tim cook visited India. It looks like India is getting a lot of attention all over the world on such issues.

• The red one in the graph shows the web searches on Apple and the blue one on Tim Cook. There is a spike in the data on 20th may.
• Most of the searches were from India showing the fact that a majority of online users are Indians.
• Major searches included terms such as Apple, Shahrukh Khan, IPL which is not surprising at all because of the known obsession of Indian people with Bollywood and IPL.

USER INNOVATION : Creating smart solutions

The world has moved on from the era of large size computing machines to the time where we are equipped with far more powerful and robust hand-held devices.  Since the industrial revolution, the market has been flooded with a humongous amount of gadgets which were meant to solve problems. With services there also came some snag in it, which led to continuous modification and other added services to solve the problem keeping in mind the need of changing world.

Moreover, the services were available to those who could afford it and it was also restricted to fewer regions. This meant that the people unaware and deprived of such services in their locality had to come up with some low-cost alternatives to those services. This phenomenon was seen in most of the developing countries and in last 2 decades, there has been accelerated growth in smart technologies because of such User Innovations.